From the CEO
CEO, SmashIQ
Build useful things. Leave room for badminton and a good playlist.
About
The CEO byline is where SmashIQ explains the choices behind the product and the promises it intends to keep. The interests extend to technology and AI, sport in general, and badminton in rather more detail. Music usually finds a way into the conversation too. Expect curiosity about what a tool can actually do, plain answers about its limits, and the occasional detour from the tournament desk.
Writes about
- Technology and AI
- Sport and badminton
- Music
- Building SmashIQ
Stories by CEO, SmashIQ

Building SmashIQ
Why every tournament is its own Durable Object
Each tournament is one Cloudflare Durable Object with its own SQLite database. The reasons, the latency sums and the trade-offs we accepted.
Explore the story ↗CEO, SmashIQ · 4 min read · Technology
Around the Tournament
People hate ads, and so do we.
Why SmashIQ will never run ads: what they cost spectators’ attention, page speed and privacy, especially for junior players.
Explore the story ↗CEO, SmashIQ · 6 min read · Spectators · PrivacyCEO, SmashIQ is the company byline. The ninja is its illustrated character.